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Beauty Industry, Mergers and Acquisitions

Amway Opens Affiliate in Bulgaria

The direct sell company is expanding.

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By: Jamie Matusow

Editor-in-Chief

Direct selling leader Amway today opened its newest affiliate, Amway Bulgaria. The nation joins more than 100 other countries and territories that are served by Amway Business Owners worldwide.

Amway Bulgaria will offer several product brands, highlighted by Nutrilite, the world’s number one selling vitamins and dietary supplements brand, Artistry, one of the world’s top five largest selling premium skincare brands, and Amway Home, in addition to various personal care products. All products are sold exclusively by Amway Business Owners.

Amway reported global sales of USD$11.8 billion in 2013 and is in the midst of a $332 million manufacturing and R&D expansion to support continued growth.

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